With the rise of tablet and mobile gaming, and the growing number of games available on the Google Play store, Samsung sought to make themselves the go-to tablet for gamers. Our response was to create a gaming app exclusive to Samsung devices, and redefine the arcade experience for the 21st century.
AGENCY Rokkan ROLE Visual Design & UX YEAR 2014 - 2015
Samsung Arcade allows you to discover new games, as well as store all your games in one location. Browse through games and dive deeper into game detail pages to find reviews and content unique to each game. View leaderboards and stats for each title and interact with fellow players.
Sponsored content within the app is tailored to the users and is treated similar to game tiles. Gaming events and film releases are surfaced in tiles, with the ability to tap and explore a custom detail page. Each sponsor page houses Samsung-exclusive content and features that can be used with the app, such as avatar creators.
CREATIVE DIRECTION Bryan Le
DESIGN LEAD Gera Frascaroli
UX Andrew Chee