Tag Heuer Owner’s Circle

TAG Heuer Owner's Circle

TAG Heuer lacked content and social engagement that celebrated their rich brand culture and emphasized lifestyle. Our response was to create a branded Tumblr, a place where TAG’s rich visual culture and lifestyle could be celebrated, shared with watch owners and enthusiasts, and position the brand as a style influencer.

AGENCY   Rokkan         ROLE   Visual Design        YEAR   2013

002B_TAG002B_TAG

AN EDITORIAL PLATFORM

Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.

003_TAG003_TAG

CONTENT CREATION

We created posts that celebrated iconic timepieces, craftsmanship, lifestyle, and the brand’s strong connection with racing. Assets were created from in-house photo shoots and sourced from TAG’s brand book.

TAG_008TAG_008
TAG_007TAG_007
004_TAG004_TAG
TAG_003TAG_003
TAG_0004TAG_0004

RECEPTION

After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.

CREATIVE DIRECTION   Bryan Le
UX   Kaela Kennedy

[unex_ce_button id="content_wcyt4mwwu" button_text_color="#000000" button_font="light" button_font_size="14px" button_width="auto" button_alignment="center" button_text_spacing="1px" button_bg_color="#ffffff" button_padding="25px 80px 25px 80px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://saulfougnier.com/work/att/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]NEXT PROJECT[/ce_button]