Frame is a mental health hub that guides people through finding a form of therapy that fits their unique needs.

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Overview

The process of opening yourself up to outside help is a delicate and time-sensitive turning point, but nothing threatens that like mustering the patience to knock on mysterious doors until you find the right therapist to talk to. We created a brand for Frame to help reveal the power of truly effective therapy and pave the way for it to become an unquestioned part of everyday life. Frame is your workbook that makes it okay to be a constant work in progress.

The app experience matches users with therapists in their area that are best suited to their profile and also provides educational tools via the form of a library of video workshops that users can access at any time. Patients and therapists can manage their appointments, contact each other, and bill via the app. 

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Agency
Red Antler

Role
Concept
Design Direction
Visual Design

VD
Toni Clark

Brand
Thomas Nicholas
Michelle Ando