Overview
Island has a diverse product offering of flower, oils, and pre-rolls and is known for being a pioneer of transparency and quality testing within the cannabis industry. With the launch of Island CBD, we evolved the Island digital experience to create a space for consumers to purchase CBD products, browse THC products, find them in-store, and learn more about the brand.
We highlighted Island's free-spirited lifestyle, evoking the feeling of being under the California sun. The digital experience acts as a postcard to California, inviting users to tap into the California dream wherever they are.
Agency
Red Antler
Role
Concept
Design Direction
Art Direction
Animation
Visual Design
VD
Toni Clark
Ryan Lasswell
UX
Maria Bonello
Brand
Dan Crawford
Adam Howard
Copy
Corina Arnal