Island is a cannabis company that embraces the spirit of 1970's California.

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Overview

Island has a diverse product offering of flower, oils, and pre-rolls and is known for being a pioneer of transparency and quality testing within the cannabis industry. With the launch of Island CBD, we evolved the Island digital experience to create a space for consumers to purchase CBD products, browse THC products, find them in-store, and learn more about the brand.

We highlighted Island's free-spirited lifestyle, evoking the feeling of being under the California sun. The digital experience acts as a postcard to California, inviting users to tap into the California dream wherever they are.

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Agency
Red Antler

Role
Concept
Design Direction
Art Direction
Animation
Visual Design

VD
Toni Clark
Ryan Lasswell

UX
Maria Bonello

Brand
Dan Crawford
Adam Howard

Copy
Corina Arnal