Chord

Design Direction  |  Brand Identity  |  Visual Design  |  UI/UX Design

Chord is a headless e-commerce solution offering a curated tech stack to brands, providing them with a modular set of tools to enable them to scale their business for the future. We created a brand to position Chord as a powerful and flexible tech engine designed for high-velocity growth.

As part of a digital-first approach, we developed our brand story with motion and interactivity in mind. We looked at how our visual language would need to flex for every touchpoint in the consumer journey and adapt for the future.

Agency

Red Antler

Role

Design Director

Team

Strategy Director, Mariel Nardi
Digital Design Lead, Mia Watson
Senior Digital Designer, Joe Mrava
Brand Designer, Alana Peters
Motion Designer, Christian Poulsen