DELIVERABLES

Brand Identity

Web Design

User Interface

ROLE

Design Director

AGENCY

Red Antler

Chord CommerceChord CommerceChord CommerceChord Commerce

THE MODERN COMMERCE PLATFORM BUILT FOR GROWTH

Chord is a headless e-commerce solution offering a curated tech stack to brands, providing them with a modular set of tools to enable them to scale their business for the future. We created a brand to position Chord as a powerful and flexible tech engine designed for high-velocity growth.

As part of a digital-first approach, we developed our brand story with motion and interactivity in mind. We looked at how our visual language would need to flex for every touchpoint in the consumer journey and adapt for the future.

02_Wordmark
03_Home
05A_Growth
05B_Growth
06_Mobile-1
08_Product
09_Tote
10_Product

CREDITS

Strategy Director

Mariel Nardi

Digital Design Lead

Mia Watson

Senior Digital Designer

Joe Mrava

Brand Designer

Alana Peters

Motion Designer

Christian Poulsen

Chord Commerce

Brand Identity, Web Design

Saul FougnierSaul FougnierSaul FougnierSaul Fougnier

Design + Creative Direction

Say Hello,   LinkedIn

Back to top Arrow
View