DELIVERABLES
Brand Identity
Web Design
User Interface
ROLE
Design Director
AGENCY
Red Antler
THE MODERN COMMERCE PLATFORM BUILT FOR GROWTH
Chord is a headless e-commerce solution offering a curated tech stack to brands, providing them with a modular set of tools to enable them to scale their business for the future. We created a brand to position Chord as a powerful and flexible tech engine designed for high-velocity growth.
As part of a digital-first approach, we developed our brand story with motion and interactivity in mind. We looked at how our visual language would need to flex for every touchpoint in the consumer journey and adapt for the future.
CREDITS
Strategy Director
Mariel Nardi
Digital Design Lead
Mia Watson
Senior Digital Designer
Joe Mrava
Brand Designer
Alana Peters
Motion Designer
Christian Poulsen
Chord Commerce
Brand Identity, Web Design
