Wondermind

Design Direction   |  Visual Design  |  UI/UX Design  |  Brand Evolution

Wondermind is a mental wellness brand created by Selena Gomez and Daniella Pearson. They originally came to Red Antler as a pre-launch client seeking a brand identity. After launch, they came back to us to consult on their new content hub and e-newsletter.

We approached design with mental health at the center of our decisions, creating a guided user flow with clean, focused layouts. The navigation allows for two ways to browse—by feelings or by category—in order to create an accessible path for users to explore content based on how they may be feeling in the moment.

Agency

Red Antler

Role

Design Director

Team

UX Director, Maria Bonello
Digital Design Lead, Kate Larsen
Senior Brand Designer, Hilda Wong