DELIVERABLES
Mobile App
ROLE
Senior Visual Designer
AGENCY
Huge
DIGITAL TRANSFORMATION FOR THE BIG BOX TOY STORE
Toys R Us is the leading destination for kids' toys and games. As the brand mascot, Geoffrey the Giraffe invites families into an imaginative world of play. We created an app to modernize Toys R Us and bring the brand into the e-commerce space, making it easy to explore Toys R Us' massive selection of toys and games. Parents can create wish lists for their kids, get suggestions based on their child's interests, and browse the breadth of the Toys R Us selection of toys.
CREDITS
Creative Director
August Heffner
UX Director
Christina Nguyen-White
Visual Design Lead
Travis Weber
UX Lead
Leandro Brasil
Senior UX Designer
Tara Hosseinipour
Toys R Us
Mobile App
