DELIVERABLES

Mobile App

ROLE

Senior Visual Designer

AGENCY

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Toys R UsToys R UsToys R UsToys R Us
02_Overview

DIGITAL TRANSFORMATION FOR THE BIG BOX TOY STORE

Toys R Us is the leading destination for kids' toys and games. As the brand mascot, Geoffrey the Giraffe invites families into an imaginative world of play. We created an app to modernize Toys R Us and bring the brand into the e-commerce space, making it easy to explore Toys R Us' massive selection of toys and games. Parents can create wish lists for their kids, get suggestions based on their child's interests, and browse the breadth of the Toys R Us selection of toys.

03_Wishlists
04_Wishlist
05_Category-Screens
06_Carousel
07_Multiscreens
08_Added
09_Nav

CREDITS

Creative Director

August Heffner

UX Director

Christina Nguyen-White

Visual Design Lead

Travis Weber

UX Lead

Leandro Brasil

Senior UX Designer

Tara Hosseinipour

Toys R Us

Mobile App

Saul FougnierSaul FougnierSaul FougnierSaul Fougnier

Design + Creative Direction

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