Toys R Us

Description

Toys R Us is the leading destination for kids' toys and games. As the brand mascot, Geoffrey the giraffe invites families into an imaginative world of play. We created an app to modernize Toys R Us and bring the brand into the e-commerce space, making it easy to explore Toys R Us' massive selection of toys and games. Parents can create wish lists for their kids, get suggestions based on their child's interests, and browse the breadth of the Toys R Us selection of toys.

Agency

Huge

Role

Senior Designer

Team

August Heffner, Creative Director
Christina Nguyen-White, UX Director
Travis Weber, Design Lead
Leandro Brasil, UX Lead
Tara Hosseinipour, Senior UX Designer