Diptyque has a wide range of high-end candles and scented products and is known for its creative, foliage-filled product displays within its boutiques. Despite the strong brand ecosystem that Diptyque had created, there was a disconnect between their physical and digital presence. The website was very transactional and lacked scent information, creating lower conversion due to the higher price point and lack of a compelling brand narrative.
We focused on ways to translate the sensuous experience of purchasing the product in-store into the digital experience. To invite users in, the homepage became the Diptyque window display, a place to feature collections with art direction that felt like it could be in store. As we worked through the product discovery flow we explored ways to visualize scent and evoke the physical interaction of a person picking up a product and smelling it.