Diptyque has a wide range of high-end candles and scented products and is known for creative, foliage-filled product displays within its boutiques. Despite its strong brand ecosystem, Diptyque's digital and physical presence felt disconnected. The website was sterile and lacked scent information, creating lower conversion due to the higher price point and lack of a compelling brand narrative.
We focused on translating the sensuous experience of purchasing the product in-store into the digital experience. To invite users in, the homepage became the Diptyque window display, a place to feature collections and hero the brand. As we worked through the product discovery flow we explored ways to visualize scent and evoke the physical interaction of a person picking up a product and smelling it.