Samsung Arcade is a tablet-based gaming app that sources games from the Google Play store into one branded hub.

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With the rise of tablet and mobile gaming, and the growing number of games available on the Google Play store, Samsung sought to make itself the go-to tablet for gamers. Our response was to create a gaming app exclusive to Samsung devices and redefine the arcade experience for the 21st century.

Users can browse, purchase and download games to their libraries and earn points as well as unlock achievements as they play. We created a unique experience that felt true to the Samsung brand while pushing it forward to create the modern arcade experience.

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We made the game discovery experience feel immersive and informative, creating two options for users to explore and learn more about games. The experience feels visually enticing to get users excited about a game and detailed enough to feel educated about what they’re purchasing.

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VD
Bryan Le
Gera Frascaroli


UX
Andrew Chee

Agency
Rokkan