Samsung Arcade is a tablet-based gaming app that sources games from the Google Play store into one branded hub.

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Overview

With the rise of tablet and mobile gaming, and the growing number of games available on the Google Play store, Samsung sought to make itself the go-to tablet for gamers. Our response was to create a gaming app exclusive to Samsung devices and redefine the arcade experience for the 21st century.

Users can browse, purchase, and download games to their libraries and earn points as well as unlock achievements as they play. We created a unique experience that felt true to the Samsung brand while pushing it forward to create the modern arcade experience.

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Discovery

We made the game discovery experience feel immersive and informative, creating two options for users to explore and learn more about games. The experience feels visually enticing to get users excited about a game and detailed enough to feel educated about what they’re purchasing.

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Agency
Rokkan

Role
Visual Design
UI Design

CD
Bryan Le

VD
Gera Frascaroli

UX
Andrew Chee